British Bridal Exhibition Harrogate

The dream, the romance, the dress. Love them or hate them, there is something blissfully magical about weddings. For this very reason, the bridal industry remains big business.

For buyers, retailers, manufacturers and designers in the bridal industry, one of the most prestigious events of the year is the three day British Bridal Exhibition in Harrogate. Strictly trade visitors only, the BBEH is not an event for brides-to-be; it is an unmissable buying opportunity for retailers who will determine what brides will be wearing next season.

Covering the exhibition for On: Yorkshire magazine I was awed by the the scale and variety of the stunning bridalwear, menswear, accessory and occasion-wear collections. I picked up some promotional material from a couple of the exhibitors; just a few bits and pieces...

Not having a great amount of expertise in the bridalwear industry (I have modeled for a couple of bridal shoots in the past, that's as good as it gets), I went in to the exhibition with an open mind, and came out brimming with inspiration, goody bags and hoards of business cards, look books and leaflets. From the hundreds of stands I visited though, it was the dresses by Lusan Mandongus that really caught my eye. Couture-like, romantic and classically elegant yet with exquisite contemporary detailing, the vintage-inspired dresses are timelessly beautiful. I have to admit I was won over by the glossy black and white, high-fashion editorial style look book (I want to look like this on my wedding day!)

Lusan Mandongus

Stepping into the glamorous business of the bridal industry is quite a surreal experience; a bit like entering a dream factory. For those working in the industry it is their job to make a bride's aspirations become reality by providing her with THE dress that will enable her look the best she has ever looked and feel the best she has ever felt, on one of the best days of her life. No pressure then.

Article for On: Yorkshire magazine to follow at      

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