Backstage at LFW Spring/Summer 2013: Moschino Cheap & Chic

When I was offered the opportunity to assist at the Moschino S/S 13 show at London Fashion Week, it was an experience I definitely wasn't going to miss. As a writer, I love gaining insight into as many different areas of the fashion industry as possible. And I'm also keen to network! Assisting backstage I could appreciate the collection up close and I had the chance to meet some incredible creative people including fellow assistants, models, photographers, hair stylists, make-up artists, creative directors, designers, stylists, show producers...

The runway show was set in a stunning disused factory and there was plenty of room backstage for dressing, styling, hair and make-up. The courtyard space outside was also perfect for the after party which included a free bar (perks of the job one might say!)

I expected things to be hectic backstage; stressed, rushed, intense. However, arriving early, the relaxed, friendly atmosphere was maintained throughout the night, and with almost one assistant per model, few changes needed to be completed during the show. I was interested to watch the make-up artists and hair stylists create the show look on each model; the transformation of bright blue eye-shadow and long, crimped hair. The crimped effect was achieved by first plaiting the hair then using hair straighteners to heat each individual plait before unplaiting. 

As the outfits and accessories arrived and were placed on tables and hung up on rails, I had the chance to examine all the individual pieces up close; observing the colours, fabrics and detailing of each item. The collection was all about “a mix of cultures and influences. Traditional African prints and typical Italian jacquards, all mixed together," said creative director Rossella Jardini. And what a playful, vibrant mix it was.

A color-block suede jacket, purple metallic jacquard flared trousers and a maxi-dress emblazoned with the peace sign created psychedelic retro feel. The collection was reminiscent of 1970s London fused with Italian club culture, but presented with a contemporary twist. Think Austin Powers meets stylish London fashion blogger and you're somewhere along the right lines. African batik inspired prints, jewel embellishments and pineapple motifs also featured in the collection, creating a modern energy that was enhanced by bright coloured sneakers and athletic sateen sportswear pieces.

Bold and quirky, the beauty of Moschino is that anything goes. It was amazing to be involved in such a spectacular show! More from London Fashion Week to follow shortly.


No comments:

Post a Comment