Whilst in Paris during September, my visit coincided with the the opening of Louis Vuitton's travel dedicated pop-up store 'L'Aventure' on Avenue Montaigne. Naturally, I had to pop in for a look!
Craftsmanship is at the heart of the Louis Vuitton philosophy, and it's monogrammed luggage represents the epitome of quality and style for the discerning global traveler. Designed in collaboration with Monocle magazine's editor Tyler Brûlé and his creative team, the pop-up store offers visitors a fascinating glimpse of the intricate behind-the-scenes craftsmanship that characterises Louis Vuitton's most covetable 'objets voyeurs'.
Whilst browsing the latest additions to the Louis Vuitton luggage collection, you can observe skillful artisans as they work; painting, stitching and personalising, it is the human touch which makes these products so exquisitely timeless and unique.Yet the store is as much about offering special personal services as it is about exclusive products, and highlights include 'the art of packing' demonstrations, repairs and bespoke monogramming options.
One of the most striking features of the store interior is a large wall painting by Dutch illustrator Letman, which is made up of multi-coloured monograms inspired by the Louis Vuitton archives. Leather hammocks and palm trees add a relaxed, exotic feel to the store, and I love that you are supposed to feel as if you have stepped into a glamorous age-old travel agency as you browse.
I couldn't resist helping myself to a small selection of the 26 collectors postcards, representing an A-Z of travel destinations with recommendations of restaurants, bars and hotels on the back of each one. I also treated myself to a Louis Vuitton Tokyo city guide ready for my trip in February...