“We will bring together the contrasting universes of the two houses in ways that will surprise all.” MMM
Producing a mainstream collection for a commercial retail powerhouse like H&M seems quite contradictory for a brand of such niche, fashion cult status as MAISON MARTIN MARGIELA. However, the MAISON MARTIN MARGIELA with H&M collection offers a new interpretation of MMM’s vision of pushing its democratic instinct forward. And opposites attract, don’t they?
Working with one of the most influential fashion houses of the past three decades, it’s no wonder the creative advisor at H&M is excited about this recent collaboration. The launch has been eagerly anticipated by the whole of the fashion world since the partnership was officially announced in June. Fusing concept and creativity with wearability, the essence of the collection reinvents volumes and modifies shapes in line with MMMs signature exploration of deconstruction and transformation, yet with structure and control.
A statement cut-out leather jacket and red draped dress with billowing asymmetrical hem are stand-out pieces of the womeswear collection. The menswear collection is more conservative, offering a range of unique wardrobe staples for Autumn/Winter, as well as a few extra special pieces and statement coats (note the inside-out jacket, belt jacket and fake fur coat par example). The pared-down nonchalance of denim and relaxed winter sweaters juxtaposes crisp white shirts and elegant smoking jackets with a sharp tailored edge. It’s not so much radical, as undeniably covetable.
Written for beige magazine http://www.beigeuk.com/2012/10/a-glimpse-of-maison-martin-margiela-with-hm-collection/