A Commercial Shade of Purple

As 'a portrait of those who embody their times', French fashion, art and culture magazine Purple is embodying the spirit of the day and keeping up to speed with the rapidly increasing force of E-commerce. Yesterday Purple launched a redesigned and re-commercialised website, where visitors can jump straight from editorial page to point of purchase with a single click.

At http://purple.fr/ visitors can now shop a refined selection of designer fashion, accessories, books, jewellery and beauty products from desirable brands such as Acne, Yves Saint Laurent, Marni, Isabel Marant, Charlotte Olympia and Lanvin. 

I have a few things on my wish list: 

Christopher Kane pleated skirt

Mulberry sweater

Valentino A-line dress

Irreverent, Carine Roitfeld

In addition to shopping at the boutique, visitors to the new website can view the best picks of art exhibitions in different cities around the world, browse current and previous issues of the magazine and explore everything from fashion shows, travel features and architecture, to interviews, television programs and nightlife. 

Dana Schutz at Friedrich Pretzel, New York

Midnight sun in Stangvik, Norway

Site director Paula Goldstein said about the recent upgrade; “The summer is a really frenetic time for the magazine, and we decided to take the creative energy that comes with putting together a new issue and use it as an impetus to launch the site.” Designed by Merimedia and constructed by Neverbland, I think this novelty is going to catch on.