Visiting London at the beginning of this week, I was keen to explore the diversity of the fashion retail environment. Having written a short piece about the LN-CC concept store whilst working for a magazine over summer, I was intrigued to visit the store in Dalston for myself, to browse the distinguished designer menswear and womenswear collections and peruse the extensive library of books and music.
It is increasingly important to connect consumers with engaging in-store services and environments, and LN-CC offers a fascinating retail experience. On arrival, the exterior of the building is very unassuming; a plain white door at the end of a small alleyway. Mysterious. Once through the door, the dark stairs down to the store roused anticipation and suspense. Where am I going?! It's the unknown that makes it all the more intriguing.
Once in the store, however, the atmosphere is inviting. Greeted by a friendly assistant there is nothing pretentious about an appointment-only visit. With three rooms of clothing and one room of books and music, the store encompasses an eclectic selection of brands carefully selected from all areas of the product world, and the staff are more than happy to allow visitors to wander around the store in their own time. There is a lot to take in.
My favourite brands included Ann Demeulemeester, Dries Van Noten, Haider Ackermann, Jill Sander, MMM and Yang Li. Housed within an art based installation, the visual merchandising throughout the store is particularly interesting, with each room encapsulating a different mood and evoking different feelings with each space and collection.
LN-CC is a forward thinking retail concept combining the traditional roots of bricks and mortar retailing with a progressive online store. As a non-compromising, unprejudiced and non-exclusive project, the platform prides itself on attention to detail and an evolving point of view. The quality products speak for themselves, and for anyone looking for a unique yet welcoming retail experience, a visit to the store is highly recommended. You'll even get a friendship bracelet if you make a purchase. A nice touch I thought!
All images www.ln-cc.com
It is increasingly important to connect consumers with engaging in-store services and environments, and LN-CC offers a fascinating retail experience. On arrival, the exterior of the building is very unassuming; a plain white door at the end of a small alleyway. Mysterious. Once through the door, the dark stairs down to the store roused anticipation and suspense. Where am I going?! It's the unknown that makes it all the more intriguing.
 |
| Image www.ln-cc.com |
Once in the store, however, the atmosphere is inviting. Greeted by a friendly assistant there is nothing pretentious about an appointment-only visit. With three rooms of clothing and one room of books and music, the store encompasses an eclectic selection of brands carefully selected from all areas of the product world, and the staff are more than happy to allow visitors to wander around the store in their own time. There is a lot to take in.
 |
| Image www.ln-cc.com |
 |
| Image www.ln-cc.com |
My favourite brands included Ann Demeulemeester, Dries Van Noten, Haider Ackermann, Jill Sander, MMM and Yang Li. Housed within an art based installation, the visual merchandising throughout the store is particularly interesting, with each room encapsulating a different mood and evoking different feelings with each space and collection.
 |
| Image www.ln-cc.com |
LN-CC is a forward thinking retail concept combining the traditional roots of bricks and mortar retailing with a progressive online store. As a non-compromising, unprejudiced and non-exclusive project, the platform prides itself on attention to detail and an evolving point of view. The quality products speak for themselves, and for anyone looking for a unique yet welcoming retail experience, a visit to the store is highly recommended. You'll even get a friendship bracelet if you make a purchase. A nice touch I thought!
All images www.ln-cc.com
